About the Product
How to write a marketing campaign plan
Have you been asked to write a marketing campaign plan? Are you not sure where to start?
Simply download this template and replace the example content with information about the product or service you’re seeking to promote. It’s written by marketing experts, so you know you’ll be starting out on the right foot.
The plan is versatile, working in both PowerPoint and Google Slides.
The template covers the six key components of any campaign plan;
- Campaign objectives
- Target audience segmentation
- Customer needs analysis
- Message hierarchy
- Channel strategy
- Campaign timeline
It includes information on how to derive a marketing strategy from your corporate strategy, how to use data to segment your target audience, and which channels promote awareness, consideration, acquisition and loyalty.